SEO Academy

SEO for Multiple Locations

Whether your business has multiple physical locations or provides services to specific geographical areas, when someone comes to your site, they should easily find out both what your business does and where it operates. Both users and search engines need to be able to...

Local SEO

Now that you’re ready to start publishing, it’s a good idea to optimize your content specifically for users. For a positive experience, content should be easy to understand and catered to the needs of your audience. Focusing on your user’s site experience is important...

Optimizing Content with Structured Data

Imagine it’s a cold, rainy night and all you want to do is curl up on the couch with some comfort food. A big hot bowl of chicken noodle soup would really hit the spot. So, you pick up your phone and start a Google search. The results you get look something like this:...

Tracking Your Goals

Have you ever heard the saying, “If you can’t measure it, you can’t improve it?” This is especially true when it comes to SEO. By setting and tracking specific goals, you can see how well your SEO efforts are paying off. That way, you’ll know what tactics are really...

Why Page Structure Is So Important

Once you’ve decided which pages you need for your website, it’s time to think about the content that will be on each page. Your content is, first and foremost, there to help, inform and answer the search intent of visitors. As long as you think about your users’...

Choosing Content for Your Site

Now that you’re clear on what your business goals are and how your website can help you achieve them, you’re probably ready to take the next step. Whether you’re just starting to build a site or upgrading your existing site, we’ll take you through the must-have pages...

Optimizing Your Site Structure

Good site structure is at the core of your site’s usability and SEO. The better your site structure, the better your chances of improving your search rankings. Site structure also allows your users to navigate and browse your site with ease. Do you want to make sure...

Know Your Competitors

If you want your website’s pages to show up on the first page of a competitive or popular search term, then you’ve got competition. Lots of it. But that isn’t necessarily bad news. In fact, your SEO competitors can be one of your greatest assets in boosting your...

How to Achieve Your Business Goals With Your Website

Once we know who and what our site is for, we can start thinking about how its structure and content can be used to benefit our audience and achieve our business goals. All websites aim to drive conversions. Whether you want people to sign up as a client, buy a...