Whether your business has multiple physical locations or provides services to specific geographical areas, when someone comes to your site, they should easily find out both what your business does and where it operates. Both users and search engines need to be able to...

Now that you’re ready to start publishing, it’s a good idea to optimize your content specifically for users. For a positive experience, content should be easy to understand and catered to the needs of your audience. Focusing on your user’s site experience is important...

Imagine it’s a cold, rainy night and all you want to do is curl up on the couch with some comfort food. A big hot bowl of chicken noodle soup would really hit the spot. So, you pick up your phone and start a Google search. The results you get look something like this:...

Have you ever heard the saying, “If you can’t measure it, you can’t improve it?” This is especially true when it comes to SEO. By setting and tracking specific goals, you can see how well your SEO efforts are paying off. That way, you’ll know what tactics are really...