SEO Basics

How Do Search Engines Work?

Though it may seem like magic, a search engine is a computer program designed to help us navigate the endless information on the World Wide Web. The most popular search engines in the world are Google, Bing, Yahoo! and Baidu, China’s leading search engine. Because so...

Understanding Search Results

SEO is all about getting search engines to show your website high up on a search engine results page, better known as a SERP. You probably perform several online searches every day, scanning the results for a website that has the information you are looking for. But...

Why Does SEO Matter?

Every second, 40,000 people search for something on Google. That’s 3.5 billion searches every single day. Whether you write a blog, own a restaurant, or sell shoes, you want your site to show up on some of those searches! That means SEO should be an integral part of...

What is SEO?

S.E.O. — Search Engine Optimization We know, even the name can sound intimidating. It's three letters, like the FBI, a fancy job title, or some unknown disease. And for many of us, just the mention of an acronym makes our palms start to sweat. But take a deep breath!...