Common Marketing & SEO Checklist SEO best practices and guidance to help your website perform online.
Why Create a Content Plan is important for your website and SEO
Page content is the backbone of your site: It powers SEO, user experience and conversion rate. Search engines and humans both respond best to fresh, unique and high quality content.Properly planning your content is essential to getting the most out of your hard work. Establish a schedule for each content type: social media, blog posts and articles, videos and images. This will allow you to properly track the effectiveness of each channel and optimize your content for traffic and conversions.
How to Create a Content Plan.
The first step is to determine your brand’s tone of voice. This will vary depending on your industry, products and business, and should remain consistent across media types and channels. Experiment with different language to establish the best fit for your audience. A typical rule of thumb is to adopt a professional tone for B2B services and a more relaxed and personal tone of voice for B2C industries.Next, create a content calendar. It doesn’t necessarily need to be exact, but use guidelines for how frequently you will publish new content on each channel. Be sure to include special occasions like holidays, special offers and seasonal changes.Finally, segment your content and messaging by audience in order to target customers at every point of the conversion funnel.