Create a Custom 404 Page – SEO Tips – Common Marketing Steps to achieve SEO Results
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Why Create a Custom 404 Page is important for your website and SEO

Your 404 error page is displayed when a server returns the 404 (Page Not Found) HTTP error code, meaning the server received a request for a page that doesn’t exist.If your user is seeing your 404 page, that means something has gone wrong and they are unable to achieve the goal that brought them to your site. This can be a major source of user frustration, and default 404 pages only compound that frustration by giving them very limited options for how to proceed.Create a custom 404 page so you can help get your users back on track as quickly and easily as possible. Make it easy for your user to renavigate to the home page if the page they were trying to find no longer exists. You should also see your 404 page as an opportunity to add personality to your site – amusing, entertaining and interesting pages go a long way to reducing user frustration. Plus, they can even earn you shares and links when people discuss examples of good 404 pages.

How to Create a Custom 404 Page.

Replace the default 404 page with one that reflects your site design, brand identity and company personality. Make it humorous, interesting or entertaining to build goodwill and reduce frustration.Add items like a more prominent site search, contact form, customer service live chat, a sitemap or some other tool to help your users find what they’re looking for. Provide links to multiple pages on your site, particularly your most important and most popular pages so your users aren’t stranded.Review your links – internal and external – to fix broken links that send users to the 404 page in the first place. You can find any of your pages returning a 404 error in WooRank’s Site Crawl, instantly.

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