Common Marketing & SEO Checklist SEO best practices and guidance to help your website perform online.
Why Develop an Overall Social Media Marketing Plan is important for your website and SEO
Social media is seen as free marketing but it takes time, effort and resources to get results. Plus, marketers are increasingly reliant on paid promotion to get results.Without goals and a plan to achieve those goals and measure progress your social media marketing is doomed to failure. Determine which platforms are best for your business (and where your ideal audience is spending their time) and which type of posts perform the best on each one.
How to Develop an Overall Social Media Marketing Plan.
Plan your posts in advance so you can build your audience and momentum over time. If you find yourself struggling to reach your audience, consider giving yourself a helping hand via paid promotion.There are various marketing tools you can use that allow you to schedule posts in advance, so you can reach your audience outside of traditional office hours.Keep track of engagement and click through by day and time to discover the optimal times to post on each platform. Monitor likes and shares by media type so you can customize your presence for each social media channel – not all post types perform equally across all channels. This is an ongoing process – user behavior is constantly changing and evolving.Create guidelines for employees interacting with the public – even if they aren’t controlling the brand’s account, they still represent the company when they are active on social media. Respond quickly to any feedback so you can turn complaints into positive customer experiences.