Mobile Internet in combination with the rise of mobile applications means that the true importance of mobile SEO has yet to be seen. It’s growing at such a fast rate, that mobile Internet usage is expected to overtake the humble desktop within the next couple of years.

This means that there has never been a better time to jump aboard the mobile optimisation train – before your competitors do.

Mobile internet users and desktop internet users behave differently to one another. Your website strategy should cater towards these differences in order to perform to the highest of its ability.