Common Marketing & SEO Checklist SEO best practices and guidance to help your website perform online.
Why Optimize Internal Linking is important for your website and SEO
Links have been an integral part of SEO from day one: using links to establish a page’s authority was one of Google’s defining assets that allowed them to dominate the search market. Therefore, link building is one of the most valuable jobs in the SEO process.Don’t be scared off by claims of “link earning”, which is the idea that quality content will build links on its own. There’s little to no correlation between highly shared content and highly linked content. So, you need strategic, manual promotion to the right audience to build a quality, natural backlink portfolio.If you’re still doubting the necessity of link building, the fact that Google’s Penguin update was incorporated into the core algorithm is proof of the importance of building good links.
How to Optimize Internal Linking.
The most important part of link building is to create content that’s worth sharing. The best, and easiest, way to do this is to use content that’s already successful as a model.Use a tool like Buzzsumo or Ahrefs that lets you search articles by topic to find highly-shared pages. Content that has a lot of links tells you there’s demand for content on that topic, which makes building links much easier. You should also identify the content on your site people are already linking to, so you know what your audience finds most useful.Once you’ve identified your most-linked articles, improve them by updating, expanding and/or redesigning them. You could also rewrite them with a new perspective. Blogs are usually the best place to publish this content, but they don’t make sense for everyone. If you don’t have the time or resources to consistently maintain a blog for your site, focus instead of writing a few evergreen articles that will stay relevant for months or years.Next, build a list of sites and/or authors to reach out to. Sites that have linked to you or your competitors in the past are a good place to start – you know they’re interested in your topic. There are other platforms out there, like BlogDash and AuthorCrawl, that will help you identify bloggers covering topics relevant to your site.Once you’ve built your list, reach out to each blogger individually. Write your emails yourself – automation is obvious and will land your emails in the trash, if they even make it past the spam filter. You can use a general template to get started, but tailor each email to the recipient and the content you’re pitching. And add your content info at the end, it will add credibility. You might struggle at the start, but that’s ok. Outreach is about building a relationship as much as a specific link – and a few high quality links are better than a lot of low quality links.