Common Marketing & SEO Checklist SEO best practices and guidance to help your website perform online.
Why Optimize Interstitials and Splash Pages is important for your website and SEO
Splash pages and interstitials are images or pages that appear before the expected content on a page. Google doesn’t like when you put ads on your pages as interstitials, but they’re still useful for age restrictions and subscription/paywall information.Use them carefully as they can slow down your page load time and adding an extra click will inevitably cost you visitors.
How to Optimize Interstitials and Splash Pages.
Make sure interstitials and splash pages aren’t indexed over your regular page content by having them load asynchronously or by using JavaScript.Use cookies to control when and how often users see interstitial pages. Many sites use splash pages for international pages, but that’s not optimal. Instead, use hreflang or IP detection to serve the right page.
