Common Marketing & SEO Checklist SEO best practices and guidance to help your website perform online.
Why Optimize Your International Sites for Multilingual Audiences is important for your website and SEO
The internet is global – people can access your website from anywhere. However, many search engines use CCTLDs, so ranking at the top in the US doesn’t mean you’re going to rank well in other countries, or even in another language at home. If you do decide that you want to attract an international and/or multilingual audience, you will need to optimize each version of your landing pages for the right audience
How to Optimize Your International Sites for Multilingual Audiences.
Decide which sort of international site structure works best for you: subdomain, CCTLD or subfolders (generally the recommended method).Avoid duplicate content issues by using the hreflang tag to identify each version of the page. The hreflang tag for an English language page looks like this: <rel=”alternate” hreflang=”en” href=”https://www.example.com/en”>. If you have a global landing page, like a splash page, use hreflang=”x-default”.Add the hreflang link to the page’s head, HTTP header or XML sitemap. Each page must include an hreflang tag for every language version available, including a link to itself. So www.example.com/en must include an hreflang tag designating www.example.com/en as the English version of that page.Decide how you will handle multilingual page content. The best thing to do is to hire a native speaker to create your content. They’ll know how words and phrases will translate and how the language is used in search engines. Use a native speaker to help with outreach during link building. They will be much more authoritative and trustworthy and can possibly help you identify influencers in your niche.If you don’t have an international site and only want to appear in search results for one country, use Google Search Console to geotarget specific countries if you want your site to appear in search results for just one country.