Common Marketing & SEO Checklist SEO best practices and guidance to help your website perform online.
Why Optimize your landing pages towards conversion is important for your website and SEO
Landing pages are the first introduction many of your visitors have to your site, usually through a marketing channel of one form or another.People form an opinion of your site, and your business, within just a second or two of seeing your page, so they have to be good.Optimize your design, content and offer to naturally guide your users through your sales funnel, encouraging as many users as possible to convert.
How to Optimize your landing pages towards conversion.
Monitor user behavior on your landing pages by measuring time on page, bounce rate and events. You can sync your Google Analytics account on the “Settings” page of your WooRank Project to see all of this information in your Page Reviews.Make sure your landing pages have clear and compelling messaging and CTAs. The landing page is often the first step in the conversion process, so users should be able to fill out a form or add a product to the shopping cart right on the page.Reduce the number of steps required to complete a conversion, and minimize the amount of information you ask for.When creating your landing pages, design every element to direct visitors toward the CTA. Remove unnecessary images, links and text that aren’t related to the conversion to limit confusion and clutter.