Common Marketing & SEO Checklist SEO best practices and guidance to help your website perform online.
Why Optimize Your Presence in Local Directories and Listings is important for your website and SEO
Consistent name, address and phone (NAP) information across citations is one of the most important, if not the most important, ranking signal for local search results. Plus, while local directories likely won’t pass your site much link juice, they are an important channel for your customers to find your information. And, you can piggyback on their high authority pages to maybe rank for keywords you usually can’t compete on.So it’s absolutely vital that you track your local citations to make sure that your NAP information is current and consistent across all instances.
How to Optimize Your Presence in Local Directories and Listings.
Record and track all of your local citations in a spreadsheet. Make note of the name, address, phone number and website URL listed in each citation. Contact any of the directories that have inconsistent or outdated information listed. When possible, encourage your customers to leave reviews.