Once you’ve decided which pages you need for your website, it’s time to think about the content that will be on each page. Your content is, first and foremost, there to help, inform and answer the search intent of visitors. As long as you think about your users’...
Building Your Site
Choosing Content for Your Site
Now that you’re clear on what your business goals are and how your website can help you achieve them, you’re probably ready to take the next step. Whether you’re just starting to build a site or upgrading your existing site, we’ll take you through the must-have pages...
Optimizing Your Site Structure
Good site structure is at the core of your site’s usability and SEO. The better your site structure, the better your chances of improving your search rankings. Site structure also allows your users to navigate and browse your site with ease. Do you want to make sure...