Have you ever heard the saying, “If you can’t measure it, you can’t improve it?” This is especially true when it comes to SEO. By setting and tracking specific goals, you can see how well your SEO efforts are paying off. That way, you’ll know what tactics are really working and where you might need to adjust your approach.
A good way to define your goals is to start with the end in mind. Think about the ultimate end goal of your website. Do you want to earn more leads? Increase sales? Improve your brand awareness? Get more traffic? It’s important to define a primary end goal for your website as it will act as a focal point for all your supporting SEO efforts.
SEO Metrics
Once you’ve chosen your main end goal, it’s time to think about how you’re going to track your progress towards it. That’s where SEO metrics come in. SEO metrics are data points that measure specific aspects of SEO performance, from keyword rankings and page clicks to lost links.
There are hundreds of different SEO metrics that you can potentially track. While almost all of them can provide useful insights, you’re going to want to narrow down your list to the metrics that best support your end goal.
If you’re in need of a little inspiration, here are some of the most common metrics for tracking SEO success.
Organic traffic
Organic traffic refers to all the visitors that your website attracts from organic search alone (and not paid ads). As SEO is all about improving your visibility in search, tracking your organic traffic is one of the best ways to tell if your SEO efforts are paying off.
Organic click-through rate
Your organic click-through rate (CTR) indicates the percentage of searchers who visit your site after seeing one of your pages in the search results. This metric is a great indicator of how effective your pages are at grabbing users’ attention on the SERP.
Conversion rate
Conversion rate is the number of conversions (for a single desired action/goal) divided by the number of unique visits. A conversion rate can be applied to anything: an email signup, a purchase, an account creation, etc.
Bounce rate
Your bounce rate shows how many visitors land on a page on your website and leave without continuing to any other pages. A high bounce rate can be a sign that your page doesn’t contain the information that searchers are looking for – but not always. It can also mean the person quickly found what they needed and left (such as your contact details or business hours). So, always consider the purpose and contents of a page before you rush to rectify a high bounce rate.
Ready, Set, Track
Once you have an idea of the key metrics you want to track, you’re going to need some tools to help you out. Two of the best are Google Search Console (GSC) and Google Analytics. Both tools are free to use!
Here’s how these analytics tools work and how to connect them to your Wix website, so you can get some cold, hard data on the effectiveness of your SEO tactics.
Getting Started with Google Search Console
GSC is the platform formerly known as Google Webmaster Tools. It’s a free service from Google that provides you with reports, tools, and learning resources that help you measure your site’s search traffic and performance, fix issues, and boost your content’s visibility on Google Search.
With GSC, you can check which of your web pages are in Google’s index, see what keywords your pages rank for, get notified about any errors or issues on your site, and much more. To learn more about what you can do with GSC, take a look at Google’s guide on using Search Console with your website.
GSC is a great resource for helping optimize your presence on Google Search, and it’s well worth setting up an account. If you own a Wix site with a connected domain, you can use Wix SEO Wiz to connect your website to GSC in three steps:
Open Wix SEO Wiz.
Complete Step 1 of your checklist.
Click Connect to Google.
That’s it! SEO Wiz takes care of the whole process for you automatically. Your site will be added to Google and you can start using GSC pretty much immediately.
Good to Know: For most websites, GSC verification is a one-time process. If for some reason you need to verify your site again, you’ll have to do it manually.
If you have a free Wix site, setting up GSC will take a few more steps. Check out the Wix Help Center for instructions on how to manually verify your website with GSC.
Setting Up Google Analytics
Google Analytics gives you an in-depth look into what’s happening on your website. You can use its analytics tools and reports to discover all sorts of things about your site traffic and performance: what pages are the most popular, how many visitors convert into leads or customers, what content gets the most clicks, how fast your site loads, and a whole lot more.
If you’ve got the data, Google Analytics can really help you make the most of it to boost your SEO efforts. Ready to get started? Read more on how to set up your Google Analytics account.
Add Your Google Analytics Tracking ID
Once your Google Analytics account is up and running, your next move is to add your Tracking ID to your Wix site. This will let you start tracking metrics including your visitor and page view count, where visitors come from, what keywords they are using to find your site, and more.
Follow these steps from the Wix Help Center to add your Google Analytics Tracking ID to your website.
Link Google Search Console & Google Analytics
You can integrate GSC with Google Analytics to compare the data from GSC with your site activity in Google Analytics. These reports show you what pages people arrive at when they come to your site through Google Search, what devices they are using, what countries they’re from, and what queries bring visitors to your site.
If you’d like to set up this integration, have a look at Google’s article on configuring GSC data in Google Analytics.
Tracking Analytics Events on Your Site
Once you’ve connected your site to Google Analytics, you can also start tracking specific events to better understand how visitors interact with different parts of your site. Monitoring these events gives you deeper insight into your visitors’ behavior, which you can use to improve your website and your SEO strategy.
Wix automatically creates a number of tracking events for your site and sends the data to Google Analytics. Handy, right? Most of these events can be broken down into two broad categories: purchase funnel events, also known as Enhanced eCommerce in Google Analytics (when a visitor buys something on your site) and new leads (visitors who reach out via your website to request information or share their details).
Here’s more about these events and how to track them in Google Analytics.
Tracking Purchase Conversions
Stores
If you use Wix Stores, it’s very easy to use event tracking to measure lots of data on customers’ shopping and purchasing behavior. You can see what products people view the most, how many transactions are completed and how many are abandoned, conversion rates generated from your products, and more.
To view this event data in Google Analytics, the only thing you need to do is enable the Enhanced Ecommerce view in the platform.
That’s it! Once you’ve set up the Enhanced Ecommerce view, you can view all event data for your store in Google Analytics by clicking Conversions in the left-hand menu, clicking Ecommerce and then selecting the report you want to view.
Wix Bookings
If you use Wix Bookings to let customers book and pay for services through your website, you can track when someone views a product, starts the checkout process, or completes a payment.
To track Bookings events in Google Analytics, you’ll need to enable the Enhanced Ecommerce view. Once you’ve set up Enhanced Ecommerce, you can view Bookings event data in Google Analytics by clicking Conversions in the left-hand menu, clicking Ecommerce and then selecting the report you want to view.
Wix Events
Wix Events lets you create and list events on your site. If you make use of this feature, you can track related actions – such as when someone RSVPs for an event or purchases a ticket – in Google Analytics.
Learn more about how to track conversions in Wix Events with Google Analytics.
Tracking New Leads
Contact Form Submissions
With Wix Forms, you can collect all kinds of information from your site visitors. If you’ve set up a Get Subscribers form (to capture visitors’ contact details for your mailing list, for example), an event will be automatically sent to Google Analytics, where you can track them.
Quick Action Bar
A Quick Action Bar (QAB) allows visitors to your mobile site to instantly contact you via email, phone, Facebook, and other channels, simply by tapping a button.
Good to know: If you don’t already have a Quick Action Bar on your mobile Wix site, it’s really easy to set up. Here’s how to add a QAB to your mobile website.
If your mobile site has a QAB, you can track the following analytics events in Google Analytics:
Leads: When a visitor clicks the phone, email, WhatsApp or LINE buttons on your QAB.
Engagement: When a visitor clicks any other button on your QAB.
To view QAB events in your Google Analytics account, select Behavior in the left-hand menu, then click Events > Overview.
Chat events
Wix Chat lets you add a chatbox to your site, so you can communicate with visitors in real time. Tracking Chat events can give you helpful insights into how visitors interact with your chat window; you can also reach out to people who’ve provided their contact details here.
Wix automatically sends information to Google Analytics about the following chat events:
Leads: When a visitor submits the contact form in the chat.
Engagement: When a visitor opens or closes the chat window.
To view this data in Google Analytics, click Behavior in the left-hand menu, then click Events > Overview.
Goals in Google Analytics
Goals are a small but powerful feature of Google Analytics. They allow you to track specific user interactions on your website, such as form submissions, button clicks, downloads, and more.
Every interaction you monitor on your website can be broken down into one of four Google Analytics goal types, as shown in the image below.
Destination records when a visitor arrives on a specific page on your website, like an order confirmation or thank you page.
Duration measures how engaged your visitors are by tracking how much time they spend on your website.
The number of pages or screens a user views during a single visit is another good way to monitor user engagement.
An event tracks visitor interactions on your website that Google Analytics does not record by default. E.g. email address clicks, file downloads, or form conversions.
Ready to set up some goals for your website? The Google Help Center has a useful article with everything you need to know about creating, editing and sharing goals in Google Analytics.
Now that you’ve learned the basics of SEO analytics, hopefully you’ve been inspired to uncover all the great insights that could be lying hidden in your website data. There’s a wealth of information out there to explore, so keep learning and practicing with your analytics tools – they’re one of the best assets for helping you achieve your SEO goals.
In This Article
SEO Metrics
Organic traffic
Organic click-through rate
Conversion rate
Bounce rate
Ready, Set, Track
Getting Started with Google Search Console
Setting Up Google Analytics
Add Your Google Analytics Tracking ID
Link Google Search Console & Google Analytics
Tracking Analytics Events on Your Site
Tracking Purchase Conversions
Stores
Wix Bookings
Wix Events
Tracking New Leads
Contact Form Submissions
Quick Action Bar
Chat events
Goals in Google Analytics